The energy and splendor of CUBA

Cuba is a curious place and has over 50 year to catch-up. The enthusiasim and needs of the Cuban people are vast and many. The smalest of efforts go a long way. 

Brief

Seeking an original destination never done before. The client wanted to have an experience for her team in a place they will never forget. The challenge was to truly put their individual skills to good use in the community. A learning experience but also contribute to the local needs.

Cool Cuba

Stretching 1,250km east to west, Cuba is the Caribbean's largest island, and ringed by beautiful beaches and idyllic waters just like its neighbours Jamaica and the Caymans. But Cuba also has a political past that sets it quite apart from, well, anywhere else in the world.

Its people have resisted both Spanish and US attempts at domination, but since the fall of the Soviet Union, Communist Cuba has been out on its own. This has created a country with economic woes but a strong cultural identity, and an appealing time-warp feel: old Buicks rust on Havana's crumbling streets, expert musicians play traditional tunes, the landscapes are undeveloped and spectacular.

Wow Factor

Inspire and be inspired by the people of Cuba 
Cruise Havana in vintage style

Feast with locals on their farms
Tobacco fields on horse back
Sun & fun on new beaches
Five-star accommodation
      Many stories to share  
"People are going to want, and be able, to find out about the citizenship of a brand, whether it is doing the right things socially, economically and environmentally." 
Mike Clasper President of Business Development, Proctor and Gamble (Europe)